{"id":14897,"date":"2017-05-25T05:37:56","date_gmt":"2017-05-25T09:37:56","guid":{"rendered":"https:\/\/www.silkandsnow.com\/privacy-policy\/"},"modified":"2025-06-09T13:02:32","modified_gmt":"2025-06-09T17:02:32","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.silkandsnow.com\/en-us\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"

Privacy Policy<\/b><\/p>\n

This Privacy Policy outlines the practices and procedures regarding the collection, use, and sharing of personal and marketing data at the point of sale (POS) machines in accordance with applicable Canadian and provincial privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) as well as any other applicable laws.\u00a0<\/span><\/p>\n

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  1. Introduction<\/b><\/li>\n<\/ol>\n

    Welcome to our website (the \u201cSite\u201d) operated by Silk & Snow Inc. (the \u201cCompany\u201d). We value our customers and respect your privacy. We recognize that we must maintain and use your personal information responsibly. We have created this privacy policy (the \u201cPolicy\u201d) to demonstrate our firm commitment to your privacy and security and to advise you about the collection, use and disclosure of personal information provided in-store, by mail or at the Site. The Policy also allows you to \u201copt-out\u201d of providing personal information you do not wish to provide and to access, change or remove any personal information already collected. The Company will not collect, use or disclose your personal information other than in compliance with the Policy.<\/span><\/p>\n

    By providing any personal information during visitors\u2019 and customers\u2019 visits to the Site and\/or visits to the Company\u2019s stores and\/or by accessing and using the Site or the Company microsites used in connection with contest and promotional offers, you thereby agree to all of the terms and conditions of the Policy and consent to the collection, use and disclosure of your personal information as described in the Policy. You are responsible for ensuring that your access to the Site and the material available on or through it is legal in each jurisdiction in or through which you access or view the Site or such material.<\/span><\/p>\n

    The terms \u201cwe\u201d, \u201cus\u201d, and \u201cour\u201d used in the Policy refer, collectively, to the Company and its affiliates, divisions, successors and assigns and their respective employees, mandataries and agents (collectively, the \u201cCompany Affiliates\u201d).<\/span><\/p>\n

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    1. Information We Collect<\/b><\/li>\n<\/ol>\n

      Any time you place an order, enter a contest, complete a ballot, or introduce or post any text, image, video, audio, or any information, content or other materials through the Site, at a store or any other Company website including any of the Company\u2019s social media websites and web pages such as Facebook, Twitter or YouTube, or otherwise provide personal information to the Company (including via mail or e-mail in regular correspondence), it is collected, used and disclosed by the Company for various purposes as described herein. Moreover, every time you visit the Site, the following information is automatically obtained and compiled: your internet protocol (IP) address and the domain name registry information associated with that IP address; identification of your internet browser, operating system and hardware platform you are using; the date and time of your visit; the name and address (URL) of the web page you viewed immediately before accessing the Site; your entire query (if any) that was entered into any search engine which led you to the Site; and any other \u201cclick stream\u201d data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, e-mail address, home and work addresses, telephone and fax numbers and any plain text commentary.<\/span><\/p>\n

      Additionally, we collect a complete record of your actions on the Site, including all pages visited, the time spent on each page, the information sent or received, and the names of all files uploaded or downloaded. We may compile this tracking information in the aggregate and make it available to third parties primarily to identify demographic data regarding our customers.<\/span><\/p>\n

      On our website or at our point-of-sale machines, we collect the following categories of information:<\/span><\/p>\n

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      • Personal Information<\/b>: This may include but is not limited to your name, address, email, phone number, and payment details (such as credit or debit card information).<\/span><\/li>\n
      • Transaction Data<\/b>: Information related to your purchase, including products purchased, transaction amount, time, and payment method.<\/span><\/li>\n
      • Marketing Data<\/b>: We may collect information about your preferences, purchasing behavior, and interactions with promotions and advertisements.<\/span><\/li>\n
      • Technical Data<\/b>: This includes data related to your device, such as IP address, operating system, browser type, and other technical details when interacting with digital POS systems (if applicable).<\/span><\/li>\n<\/ul>\n

        In light of the importance of protecting children\u2019s privacy, we do not intend the Site or retail locations to be for child audiences. We do not collect, process or use on the Site any information relating to an individual we know to be under 13 years old without the prior, verifiable consent of his or her parent or other legal representative. If a parent or guardian discovers that their child has provided us with personally identifiable information, such parent or guardian has the right, upon request, to view the information provided by the child and\/or to require that it be deleted from our records. In such a case, we ask that the parent or guardian of the child contact us using the contact information provided in the \u201cContacting Us\u201d section below for such purpose.<\/span><\/p>\n

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        1. How We Use Your Information<\/b><\/li>\n<\/ol>\n

          We use the information collected from the point of sale in the following ways:<\/span><\/p>\n

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          • Transaction Processing<\/b>: To process payments and fulfill your purchases.<\/span><\/li>\n
          • Customer Support<\/b>: To resolve any issues or queries related to transactions or products.<\/span><\/li>\n
          • Marketing Communications<\/b>: We may use your email address, mailing address or phone number to send you promotional materials, updates, or information about special offers, new products, and services in accordance with applicable laws. You may opt out of marketing communications at any time.<\/span><\/li>\n
          • Personalization<\/b>: We may use the data to tailor marketing offers or promotions based on your purchase history or preferences.<\/span><\/li>\n
          • Analytics and Research<\/b>: To better understand customer behavior, improve our services, and enhance the shopping experience.<\/span><\/li>\n
          • Legal Compliance<\/b>: To comply with applicable laws, regulations, and industry standards and to protect your rights in accordance with applicable laws.<\/span><\/li>\n<\/ul>\n

            For example, we may use your personal information to complete merchandise purchases and returns. We may also use personal information to contact a purchaser when necessary, such as when a delivery may be delayed or when a product is out of stock. With consent, the Company uses personal information to notify its consumers about products or services, promotions and special offers in which they may be interested.<\/span><\/p>\n

            You acknowledge and agree that the Company shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Site by e-mail or post through the Company\u2019s social networking websites and web pages such as Facebook, Twitter or YouTube, in whole or in part, in connection with the marketing and promotion of the Company\u2019s business. You always have the right to revoke such consent in the manner described in the section \u201cYour rights\u201d below.<\/span><\/p>\n

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            1. Consent<\/b><\/li>\n<\/ol>\n

              Under PIPEDA and other applicable laws, we require your consent to collect and use your personal and marketing data. When you interact with the POS system, you consent to collecting and using your information as described in this Privacy Policy.<\/span><\/p>\n

              For marketing communications, we will obtain your express consent before sending you promotional materials. You may withdraw your consent for marketing communications at any time by opting out through the unsubscribe link provided or contacting us directly.<\/span><\/p>\n

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              1. Sharing Your Information<\/b><\/li>\n<\/ol>\n

                We may share your personal information and marketing data with:<\/span><\/p>\n

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                • Service Providers<\/b>: Third-party vendors and service providers who assist with processing payments, conducting marketing campaigns, or providing customer support.<\/span><\/li>\n
                • Legal and Regulatory Authorities<\/b>: In cases where required by law, we may disclose your information to law enforcement or regulatory authorities.<\/span><\/li>\n
                • Business Transfers<\/b>: In the event of a merger, acquisition, or sale of the company or assets, your data may be transferred as part of that transaction.<\/span><\/li>\n<\/ul>\n

                  We will not share your personal or marketing data with third parties for their direct marketing purposes without your express consent.<\/span><\/p>\n

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                  1. Data Security<\/b><\/li>\n<\/ol>\n

                    We take great care in maintaining the security of your personal information we have collected. We have adopted physical and technological processes and procedures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. Furthermore, every Company employee, mandatary or agent must abide by the Policy.\u00a0<\/span><\/p>\n

                    WHILE WE STRIVE TO PROTECT YOUR PERSONAL INFORMATION, WE CANNOT ENSURE OR WARRANT THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO US. WE HAVE IMPLEMENTED ADEQUATE TECHNICAL AND ORGANIZATIONAL MEASURES TO PROTECT YOUR PERSONAL DATA AGAINST UNAUTHORIZED, ACCIDENTAL OR UNLAWFUL DESTRUCTION, LOSS, ALTERATION, MISUSE, DISCLOSURE OR ACCESS AND AGAINST ALL UNLAWFUL FORMS OF PROCESSING.<\/b><\/p>\n

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                    1. Retention of Data<\/b><\/li>\n<\/ol>\n

                      We will retain your personal and marketing data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable law. Once the data is no longer needed, it will be securely destroyed or anonymized.<\/span><\/p>\n

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                      1. Your Rights<\/b><\/li>\n<\/ol>\n

                        Under Canadian law, you have the following rights regarding your personal information:<\/span><\/p>\n