Bloom Mattress Review (2021)

See how Bloom Stacks up Against Silk & Snow   We’ve provided an in-depth review of the Bloom brand, and taken the opportunity to compare it against Silk & Snow, one of the leading Canadian Mattress Brands. If you’d like to jump right to the review, click the link here.
What Makes Silk & Snow Different
Made in Canada
At Silk & Snow, we take pride in our Canadian roots. That's why all of our mattresses are made by expert craftspeople in our hometown of Toronto, Ontario. Bloom's mattresses are produced in China.
Total Transparency
We stand by our products and what goes in to them. That’s why we offer total transparency and disclose everything about our materials and manufacturers. Bloom does not do this.
A True 100 Night Trial
Our 100 night trial ensures you can feel good about what the mattress you sleep on. If our mattress doesn't work for you, you can return it within 100 days for a full refund, guaranteed! Bloom only offers an exchange after their 100 night trial.
Silk & Snow vs. Bloom
BLOOM
BLOOM
Price $600-$1600 $250-$1300
Made in Canada
Made in China
CertiPUR-US Certified Foam?
True 100 Night Trial?
Full Refund

Exchange Only
Different Mattress Options?
Foam, Hybrid, Organic

Foam Only
High Quality 4lb Foam?
Foam & Hybrid Models
Silk & Snow vs Bloom Firmness
At Silk & Snow, we offer various different models of mattresses with varying levels of firmness, and Bloom does the same. If you’d like to compare this in more detail, you can jump ahead to the "Bloom Mattress Construction and Materials", where we will analyze and break down the firmness and feel of the Bloom Mattresses.
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Bloom Review

If you'd like to dive deeper into the details, we have provided an in-depth analysis of the Bloom Mattress brand.
Jump to any section by clicking the links below:

Bloom Mattress Canada Overview

Bloom Mattress is a sub brand of Sleep Country, a prominent Canadian brick and mortar mattress retailer founded in 1994 in Vancouver, British Columbia. Founded by Christine Magee, Stephen Gunn, and Gordon Lownds, Sleep Country has gradually grown to be the largest Canadian mattress retailer in the country.

Sleep Country launched Bloom Mattress in 2017, in response to the growing consumer demand for convenient bed-in-a-box mattresses in Canada.

Bloom Mattress Construction and Materials

Unlike our mattresses at Silk & Snow, all of Sleep Country’s Bloom Mattresses are made in China. While Chinese manufacturing is not necessarily inferior, the prominence of off-gasing and high VOCs (volatile organic compounds) are more common in Chinese made mattresses. Some of Bloom's Mattresses covers are purported to be made from “100% Organic Cotton”, however, this claim is impossible to validate, as the cover does not have a fabric content breakdown label. Organic cotton is typically certified by GOTS, who certifies our Organic Mattress cover as 100% organic cotton. Bloom does not certify their Organic Cotton.

Bloom offers a variety of different models, so we'll breakdown the construction and the materials of all of the different models, starting with the Bloom Cloud.

Bloom Cloud

The Bloom Cloud is constructed from four layers of polyurethane foam. The first layer (known as the comfort layer) is made from 1 inch of aerated gel memory foam, to help keep you cool at night. Memory foam has a reputation for running hot, and features such as cooling gel and aeration can help to alleviate this negative attribute.

The second layer (also known as the comfort layer) is made from 1” of gel memory foam, though this layer also contains a core of synthetic latex foam. Synthetic latex foam adds more support and pressure point relief. Next is the transition layer, which is made from 1 inch of memory foam. This layer acts as a transition between the plush memory foam and the more supportive polyurethane foam. Lastly is the support layer, which is made from 7.5 inches of high-density polyurethane foam. This layer acts as the foundation of the mattress, providing support and durability overall.

Bloom Air

The Bloom Air is constructed from three layers of polyurethane foam. The first layer (known as the comfort layer) is made from 2-inches of gel memory foam, to help keep you cool at night. Memory foam has a reputation for running hot, and features such as cooling gel can help to alleviate this negative attribute.

Next is the transition layer, which is made from 0.5 inches of aerated memory foam. This layer acts as a transition between the plush memory foam and the more supportive polyurethane foam. Aeration is another feature which helps to keep the mattress from running hot. Lastly is the support layer, which is made from 7 inches of high-density polyurethane foam. This layer acts as the foundation of the mattress, providing support and durability overall.

Bloom Earth

The Bloom Earth is constructed from three layers of polyurethane foam. The first layer (known as the comfort layer) is made from 1 inch of gel memory foam, to help keep you cool at night. Memory foam has a reputation for running hot, and features such as cooling gel can help to alleviate this negative attribute.

Next is the transition layer, which is made from 2.75 inches of convoluted memory foam. This layer acts as a transition between the plush memory foam and the more supportive polyurethane foam. Convoluted memory foam is curved in an egg carton-like style, allowing for greater air flow and breathability. Lastly is the support layer, which is made from 4.25 inches of high-density polyurethane foam. This layer acts as the foundation of the mattress, providing support and durability overall.

Bloom Mist

The Bloom Mist is constructed from three layers of polyurethane foam. The first layer (known as the comfort layer) is made from 1-inch of gel memory foam, to help keep you cool at night. Memory foam has a reputation for running hot, and features such as cooling gel can help to alleviate this negative attribute.

Next is the transition layer, which is made from another 1 inch layer of gel memory foam. This layer acts as a transition between the plush memory foam and the more supportive polyurethane foam. Lastly is the support layer, which is made from 7 inches of high-density polyurethane foam. This layer acts as the foundation of the mattress, providing support and durability overall. Unfortunately, Bloom does not disclose the densities of any of their foam layers.

Bloom River

Lastly, the Bloom River mattress is constructed from three layers of polyurethane foam. The first layer (known as the comfort layer) is made from 0.75 inches of gel infused memory foam. Memory foam has a reputation for running hot, and features such as cooling gel and aeration can help to alleviate this negative attribute.

The second layer (known as the transition layer) is constructed from 2.5 inches of convoluted polyurethane foam. This layer acts as a transition between the plush memory foam and the more supportive polyurethane foam. Convoluted polyurethane foam is curved in an egg carton-like style, allowing for greater air flow and breathability.

Lastly is the support layer, which is made from 3.75 inches of high-density polyurethane foam. This layer acts as the foundation of the mattress, providing support and durability overall.

Bloom Mattress Firmness and Feel

Next we'll be analyzing the firmness and feel of each model of mattress that Bloom offers, starting with the Bloom Cloud.

Bloom Cloud

As far as firmness and feel goes, the Bloom Cloud was rated at 5.8/10 for overall firmness, on a scale from very soft to very firm.

Due to its 4-layer construction of both plush memory foam and supportive polyurethane foam, The Bloom Cloud Mattress has an overall medium feel. The firmness of this mattress lies right in the middle, and you’ll feel the contouring effect of the memory foam instantly. The support layer with the synthetic latex core provides some firmness, but this mattress is definitely recommended for those who seek a medium feel.

This medium feel is suitable for all sleepers, as the firmness will not cause discomfort for any variety of sleeper.

Bloom Air

As far as firmness and feel goes, the Bloom Air was rated at 5.5/10 for overall firmness, on a scale from very soft to very firm. Due to its 3-layer construction of both plush memory foam and supportive polyurethane foam, The Bloom Air Mattress has an overall medium soft feel. This is a noticeably softer mattress, and you’ll feel the contouring effect of the memory foam instantly. The support layer provide some firmness, but this mattress is definitely recommended for those who seek a softer feel. This medium soft feel is suitable for back sleepers and lighter sleepers, as the contouring effect might prove to be too cumbersome for combo sleepers, and heavier sleepers.

Bloom Earth

As far as firmness and feel goes, the Bloom Earth was rated at 4.5/10 for overall firmness, on a scale from very soft to very firm.

Due to its 3-layer construction of both plush memory foam and supportive polyurethane foam, The Bloom Earth Mattress has an overall soft feel. This is a noticeably soft mattress, and you’ll feel the contouring effect of the memory foam instantly. The support layer provide some firmness, but this mattress is definitely recommended for those who seek a soft feel. This soft feel is suitable for back sleepers and lighter sleepers, as the contouring effect might prove to be too cumbersome for combo sleepers, and heavier sleepers.

Bloom Mist

As far as firmness and feel goes, the Bloom Mist was rated at 5.6/10 for overall firmness, on a scale from very soft to very firm. As far as firmness and feel goes, the Bloom Mist was rated at 5.6/10 for overall firmness, on a scale from very soft to very firm.

Due to its 3-layer construction of both plush memory foam and supportive polyurethane foam, The Bloom Mist Mattress has an overall medium soft feel. This is a noticeably softer mattress, and you’ll feel the contouring effect of the memory foam instantly. The support layer provide some firmness, but this mattress is definitely recommended for those who seek a softer feel. This medium soft feel is suitable for back sleepers and lighter sleepers, as the contouring effect might prove to be too cumbersome for combo sleepers, and heavier sleepers.

Bloom River

Lastly, as far as firmness and feel goes, the Bloom River was rated at 5/10 for overall firmness, on a scale from very soft to very firm.

Due to its 3-layer construction of both plush memory foam and supportive polyurethane foam, The Bloom River Mattress has an overall soft feel. This is a noticeably soft mattress, and you’ll feel the contouring effect of the memory foam instantly. The support layer provide some firmness, but this mattress is definitely recommended for those who seek a soft feel. This soft feel is suitable for back sleepers and lighter sleepers, as the contouring effect might prove to be too cumbersome for combo sleepers, and heavier sleepers.

Where Can I Buy Bloom Mattresses?

Bloom's Mattresses are available in all brick and mortar Sleep Country retail locations, as well as on Sleep Country's website.

Do the Bloom Mattresses Smell?

Since Bloom Mattresses are made in China, off-gassing and high VOC (volatile organic compounds) levels can be an issue. Some Bloom customers have noted a strong odour emitting from the mattress when it is first opened.

If the odour of the mattress bothers you, we recommend that customers wait 24 hours before sleeping on the mattress to allow the odour to subside.

The History of Bloom Mattress

As previously mentioned, Bloom Mattress was founded by Sleep Country, Canada's largest brick and mortar mattress retailer, in 2017.

Sleep Country founded Bloom in response to the changing shopping trends within the mattress industry, as more and more Canadian customers were avoiding the traditional mattress retail experience for convenient online mattress shopping.

Bloom Mattress Discount, Promo, Coupon Codes

Bloom offers occasional sales, specials, and promotions throughout the year. Keep your eye out for discounts!

Bloom Mattress Price

Bloom Air  
Size Price
Twin $679 CAD
Twin XL $779 CAD
Full $779 CAD
Queen $879 CAD
King $1079 CAD
Cal King Not offered


Bloom Cloud  
Size Price
Twin $799 CAD
Twin XL $899 CAD
Full $999 CAD
Queen $1099 CAD
King $1299 CAD
Cal King Not offered


Bloom Earth  
Size Price
Twin $389 CAD
Twin XL $439 CAD
Full $479 CAD
Queen $489 CAD
King $689 CAD
Cal King Not offered


Bloom Mist  
Size Price
Twin $599 CAD
Twin XL $649 CAD
Full $679 CAD
Queen $699 CAD
King $949 CAD
Cal King Not offered


Bloom River  
Size Price
Twin $249 CAD
Twin XL $299 CAD
Full $329 CAD
Queen $349 CAD
King $549 CAD
Cal King Not offered
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