Goodmorning Mattress and Beds

See how GoodMorning.com Stacks up Against Silk & Snow   We’ve provided an in-depth review of the GoodMorning.com brand, and taken the opportunity to compare it against Silk & Snow, one of the leading Canadian Mattress Brands. If you’d like to jump right to the review, click the link here.
What Makes Silk & Snow Different
Total Transparency
At Silk & Snow, we value transparency as one of our core values. That's why we offer total transparency in all of our manufacturing, materials, and products. On the other hand, GoodMorning.com does not readily disclose the source of their materials on their website. Additionally, GoodMorning.com operates a mattress review website called Mattress-Reviews.com, where they consistently rate all of their own mattress as the top mattresses in Canada.
Commitment to Nature
At Silk & Snow, we commit ourselves to producing sustainable bedding products and mattresses. That's why we offer mattresses and bedding options that are manufactured both responsibly and sustainably, such as our S&S Organic Mattress.
Silk & Snow vs GoodMorning.com
GoodMorning.com
GoodMorning.com
Made in Canada?
Organic Mattress Option?
Total Transparency?
Traceable Materials

No Traceability
4lb Memory Foam?
Warranty 15 Years 15 Years
Coil Source? Canada Canada and China
Free Returns?
Silk & Snow vs GoodMorning.com Mattress Firmness
At Silk & Snow, we offer various different models of mattresses with varying levels of firmness, and GoodMorning.com does the same. If you’d like to compare this in more detail, you can jump ahead to the "GoodMorning.com Mattress Construction and Materials", where we will analyze and break down the firmness and feel of the GoodMorning.com Mattresses.
Fall in love with our luxurious memory foam mattress
Shop S&S Mattress

GoodMorning.com Mattress Review

If you'd like to dive deeper into the details, we have provided an in-depth analysis of the GoodMorning.com Mattress Brand.
Jump to any section by clicking the links below:

GoodMorning.com Mattress Canada Overview

Goodmorning.com (formerly Novosbed), which was founded by siblings Sam Prochazka, Andy Prochazka, and Helenka Prochazka in Edmonton, Alberta, in 2009.

Goodmorning.com was launched as an online Canadian bed-in-a-box retailer, and was one of the first to market a bed-in-a-box.

GoodMorning.com Construction and Materials

GoodMorning.com offers a variety of different mattress options, which vary in their compositions, and constructions.

Juno Mattress

The Juno Mattress is an entirely foam mattress, meaning it's constructed completely of foam layers, and does not contain any coils. This mattress is comprised of 2 layers of polyurethane foam, surrounded by a cover made from a blend of polyester and viscose. In comparison, our S&S Mattress uses a cover that is anti-microbial, to add an extra dimension of cleanliness to your sleep.

The first layer (or comfort layer) of the Juno Mattress is comprised of 2" of 2.5lb memory foam, which is infused with cooling gel. This is followed by the base layer, which is comprised of 6" of 1.8lb polyurethane foam. This base layer provides additional support to the more contouring feel of the memory foam comfort layer.

Logan & Cove

Next, we'll take a look at the Logan & Cove mattress. The cover for the Logan & Cove mattress is made from a tencel fabric, with a pillow top comprised of 1 3/4" of cooling gel foam, and 3 1/2" of high density polyurethane foam. In the "Medium Plush" option of the mattress, the high-density foam is replaced with medium-density foam. This pillow top layer acts as a plush comfort layer for the mattress, allowing the sleeper to comfortably rest on the pocket coil foundation.

This pillow top layer is followed by 2" transition layer made from high-density polyurethane foam, which is then followed up by a base layer of pocket coils. This base layer provides support and durability for the mattress overall.

Apollo Mattress

Now, let's take a look at the Apollo Mattress. The Apollo Mattress is a hybrid mattress, meaning its composition is comprised of both foam, and coils. The entire mattress is comprised of 4 layers, which include 3 layers of polyurethane foam of varying densities. These layers are surrounded by a cover made from a polyester blend.

The first layer, or comfort layer of the Apollo Mattress is comprised of 2" of coppergel memory foam, which has a density rating of 3.6lbs. This is followed by the transitional layer, which is comprised of 2" of open cell memory foam. This is followed by a support layer of 1" pocketed micro coils, which are then followed by a base layer of 7" of polyurethane foam, which is rated at 1.8lbs in density.

Douglas Mattress

Next up is the Douglas Mattress. The Douglas Mattress features an all foam construction comprised of a cover and 3 layers of polyurethane foam. The cover is made from a blend of 68% Polyester, 31% Tencel, and 1% Spandex, and the first layer (or comfort layer) is comprised of 2" of 2.5lb cooling gel foam. The next layer (the transition layer) is 2" of "Elastex" foam, which is a synthetic foam that is made to mimic the properties of latex. Lastly, the base layer is comprised of 6" of polyurethane foam, for added support and durability.

Novosbed Mattress

Let's now take a look at the Novosbed. The Novosbed is a foam mattress, and does not contain any coils. The density of the materials depends on the firmness option you choose. First, the cover of the Novosbed Mattress is made from tencel. This cover is followed up by the comfort layer of the mattress, which is made of 1" inch of 5G Memory foam (soft version), 1" of Airflow Foam (Medium Version), or 2" of Memory Foam (Firm Version). This is followed up by the transition layer of the mattress, which is made up of 1" of Airflow Foam (soft version), 1" of Memory Foam (medium version & firm version). This is followed by the support layer of the mattress, which is comprised of 2" of memory foam (soft version & medium version) or 1" of memory foam (firm version). This is followed by the base layer, which is comprised of 7" of polyurethane foam, in all versions of the Novosbed.

Brunswick Mattress

Next, let's look at the construction of the Brunswick Mattress. This mattress features a Hybrid Construction, with both foam and coils. The cover of the Brunswick Mattress is made from a blend of synthetic and natural fibers. This is followed up by the main comfort layer of the Brunswick Mattress, which is comprised of 2" of dual-layer cooling gel foam. This is followed up by the transitional layer of the Brunswick Mattress, which is comprised of 1" of polyurethane foam. This is supported by 8" pocket coils, which are rounded by an edge of supportive polyurethane foam.

Recore Mattress

Lastly, we'll take a look at the Recore Mattress. This mattress features a latex and foam construction. The cover of the Recore Mattress is made from silver-infused polyester. This is followed by the comfort layer, which is 2" of graphite infused latex. This is followed up by the transitional layer of the Recore Mattress, which is comprised of 2" of cooling gel polyurethane foam. Lastly, the base layer of the Recore Mattress is comprised of 5" of supportive polyurethane foam.

What is the GoodMorning.com Mattresses Firmness and Feel

Each of the GoodMorning.com Mattresses have their own unique firmness levels, which can provide support and comfort for various types of sleepers. We're going to test and analyze each GoodMorning.com mattress, to give you a better idea of their firmness levels.

Juno Mattress

In our testing of the Juno Mattress, we found it to be medium firm. Similar to our S&S Mattress, we rated the Juno mattress at a 6/10 in terms of firmness and feel.

The memory foam comfort layer provides a reasonable level of plushness, and envelops your body with a classic memory foam feel. The base layer also provides support and firmness, rounding out the overall sensation of sleeping on this bed.

Logan & Cove

Next up is the Logan & Cove Hybrid. As Logan & Cove offers two different firmness options for their mattress, the mattress will feel significantly different based on which version of the mattress you choose.

For the "Luxury Firm" option, we rated the Logan & Cove a 6.5/10, on a scale from very soft to very firm, making this one a medium-firm mattress. Due to the use of "high-density" memory foam and the plush pillow top layer, the Logan & Cove "Luxury Firm" did in fact feel medium-firm, though the pillow top layer may prove to be too plush for those looking for a truly firm hybrid mattress. This medium-firm feel is recommended for back sleepers and for heavier sleepers.

For the "Medium Plush" option, we rated the Logan & Cove mattress at a 4.5/10 in terms of firmness, on a scale from very soft to very firm. This mattress was quite soft in comparison to the "Luxury Firm", and sleepers will find that they sink in to the plush medium-density foam. We recommend the "Medium Plush" version of the Logan & Cove mattress for side sleepers, stomach sleepers, and lighter sleepers.

Apollo Mattress

Now let's take a look at the Apollo Mattress. In our testing, we rated the Apollo Mattress at a 6/10 in terms of firmness (on a scale from very soft to very firm), which places it in the medium-firm category.

The 2" top layer of 3.6lb density memory foam provides a reasonable level of plushness to the comfort layer of the mattress, allowing you to sink in to it. Sleepers familiar with the sensation of memory foam may enjoy the way the top layer cradles the body. However, the micro coils and base layer foam do provide some resistance and support, which increase the overall firmness of the Apollo Mattress. Those who have slept on hybrid mattresses before may find the micro coils do not provide the same level of support as full sized pocket coils do, like the kind we use in our Silk & Snow Hybrid Mattress.

Douglas Mattress

Now for the Douglas Mattress. We tested the Douglas Mattress for firmness and feel, and in our opinion, we rated the Douglas Mattress at a 6/10(on a scale from very soft to very firm) in terms of firmness, which places it in the medium-firm category.

We thought that the top layer allowed for a slight sinking feeling, while the base layer provided a marginal level of support to the mattress. You will not feel as "sunken in" to the mattress when compared to other varieties of memory foam mattresses, but the overall feel of the mattress is not as responsive as a mattress with coils, for example.

Novosbed Mattress

The Novosbed Mattress features 3 different firmness options, so the overall feel of the bed will vary based on which firmness option you decide to go with. We rated the "Soft" Version of the Novosbed Mattress at a 5/10 in terms of firmness (on a scale from very soft to very firm). This mattress should work for those who prefer the feel of a softer bed, and for sleepers with smaller bodies who need less support. The memory foam feel of the "Soft" Version of the Novosbed is quite prominent, so we don't recommend it for those who don't like the sinking feeling of memory foam.

The "Medium" Version of the Novosbed clocked in at a 6.5/10 in terms of firmness. This version of the Novosbed is a well-rounded medium option for those who prefer a semi-firm mattress. This mattress should work for side sleepers, but it may prove to be slightly too firm for back sleepers. The memory foam feel is still apparent in the "Medium" version of the Novosbed Mattress, but is less prominent than in the "soft" version.

Lastly, we tested the "Firm" Version of the Novosbed Mattress. We gave this one a rating of 7.5/10, making it by far the firmest version of the Novosbed available. We would only recommend this version for those looking for a very firm mattress. The layers of supportive polyurethane foam should work well for heavier sleepers, or for those who prefer a more responsive feeling mattress.

Brunswick Mattress

Now lets take a look at the Brunswick Mattress. The Brunswick Mattress is a hybrid mattress, and in our testing, we gave it a 6.5/10. This is definitely a medium-firm mattress, with a reasonable level of supportiveness, due to the inclusion of pocket coils in the construction of the mattress. This mattress does not possess the sinking feeling common to most memory foam mattresses, and should work well for most varieties of sleepers.

Recore Mattress

Lastly, we'll take a look at the Recore Mattress. This mattress features latex in it's construction. In our testing, we rated the Recore Mattress at a 6/10 in terms of firmness, placing it in the medium-firm category. This mattress has a unique combination of supportiveness and cradling, due to the inclusion of a plush layer of graphite latex. We'd recommend this mattress for side sleepers, as its medium-firmness should provide enough support on high-pressure areas, such as the hips and lower back.

Where can I Buy GoodMorning.com's Mattresses?

All of the mattresses that GoodMorning.com produces can only be purchased through their ecommerce website. None of their mattresses can currently be purchased in retail stores.

GoodMorning.com Mattress Smell

Each of the GoodMorning.com Mattresses have a different composition, meaning their off-gassing times may vary. Generally we recommend allowing the mattress to breathe for 48 hours, to allow any sort of unpleasant smells to dissipate.

The History of GoodMorning.com

As previously stated, Goodmorning.com (formerly Novosbed), which was founded by siblings Sam Prochazka, Andy Prochazka, and Helenka Prochazka in Edmonton, Alberta, in 2009.

GoodMorning.com Mattress Coupon, Discount, and Promo Codes

GoodMorning.com offers occasional sales, specials, and promotions throughout the year. Keep your eye out for GoodMorning.com coupons!

GoodMorning.com Price

Douglas Mattress  
Size Price
Twin $599 CAD
Twin XL $629 CAD
Full $679 CAD
Queen $749 CAD
King $849 CAD
Cal King $849 CAD


Logan & Cove Mattress  
Size Price
Twin $799 CAD
Twin XL $849 CAD
Full $899 CAD
Queen $999 CAD
King $1,149 CAD
Cal King $1,149 CAD


Apollo Mattress  
Size Price
Twin $949 CAD
Twin XL $1049 CAD
Full $1179 CAD
Queen $1249 CAD
King $1449 CAD
Cal King $1449 CAD


Juno Mattress  
Size Price
Twin $249 CAD
Twin XL $299 CAD
Double $349 CAD
Queen $399 CAD
King $499 CAD
Cal King $524 CAD


Brunswick Mattress  
Size Price
Twin $599 CAD
Twin XL $629 CAD
Full $679 CAD
Queen $749 CAD
King $899 CAD
Cal King $899 CAD


Recore Mattress  
Size Price
Twin $649 CAD
Twin XL $739 CAD
Full $779 CAD
Queen $849 CAD
King $949 CAD
Cal King $979 CAD


Novosbed Mattress  
Size Price
Twin $899 CAD
Twin XL $1019 CAD
Full $1079 CAD
Queen $1199 CAD
King $1439 CAD
Cal King $1439 CAD
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Our original premium responsive foam meets springy pocketed coils
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Our all natural, foam-free mattress
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